Blog · long-form
thoughts not for sale.
Articles on growth, AEO, GEO, brand, AI marketing. No clickbait, no copy-paste lists. Just what we actually think.
SEO & AI Search5 min read
AEO vs SEO: what's really changing for your brand
SEO isn't dead, but it's no longer alone. AEO optimizes for ChatGPT, Perplexity and AI Overviews. Here's what to do now.
29 September 2026Read
Growth6 min read
Growth hacking: why it really works (and why it often doesn't)
Growth hacking works when it becomes a weekly ritual. Without it, they're just tricks.
22 September 2026Read
Brand & Communication4 min read
Brand strategy isn't your logo
Confusing brand strategy with visual identity is the fastest way to burn money.
15 September 2026Read
AI & Automation6 min read
AI marketing: what to automate today (and what not)
Not everything should be automated. But what should be, must be done well.
8 September 2026Read