Growth
Growth hacking: why it really works (and why it often doesn't)
Growth hacking works when it becomes a weekly ritual. Without it, they're just tricks.
Not a tactic. A ritual.
The term 'growth hacking' has been emptied. Today it means everything and nothing.
The only version that works is the ritual one: every week — hypothesis, test, data, decision.
The cycle that makes the difference
- Hypothesis — born from insight, not a LinkedIn like
- Test — as small as possible, in 48-72h
- Data — clean, no vanity
- Decision — kill, iterate, scale
Why it often fails
- No internal sponsor (marketing alone isn't enough)
- Sprints too long (monthly, not bi-weekly)
- Wrong KPIs (vanity metrics)
- No discipline closing experiments
How to start
- Crystal-clear North Star Metric
- Backlog of 20+ experiments ready
- 2-week sprints, fixed rituals
- Single dashboard
In 90 days you see the trend. In 6 months you have a machine.
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by
Giovanni Casagrande
Head of Growth · Strategist
25 years dismantling businesses, finding the bottleneck and putting them back on track. E-commerce, SaaS, B2B, local: he's seen it all and has the right scar for every industry. He lands his clients between €10k and €50k of new revenue in the first 6 months — not by 'believing in awareness', but by designing funnels that work and measuring them every day.