AEO vs SEO: what's really changing for your brand
SEO isn't dead, but it's no longer alone. AEO optimizes for ChatGPT, Perplexity and AI Overviews. Here's what to do now.
SEO isn't dead. It mutated.
Until yesterday SEO was a race for ranking. Today, queries aren't just typed — they're asked. ChatGPT, Perplexity, Gemini, Google AI Overviews answer directly.
AEO (Answer Engine Optimization) is the discipline of being the answer, not the first link.
The 3 layers of the game today
- Traditional SEO — crawl, render, ranking. Still the base.
- AEO — content structure, FAQ, schema, brand entity to be cited in AI answers.
- GEO — Generative Engine Optimization: influencing how LLMs represent your brand.
What to do now
- Audit visibility on ChatGPT + Perplexity (prompt set)
- Structure FAQ + schema.org on key content
- Brand entity hardening: knowledge panel, Wikipedia/Wikidata, authoritative citations
- Measure share-of-voice in AI answers
Don't abandon SEO. Extend it.
25 years dismantling businesses, finding the bottleneck and putting them back on track. E-commerce, SaaS, B2B, local: he's seen it all and has the right scar for every industry. He lands his clients between €10k and €50k of new revenue in the first 6 months — not by 'believing in awareness', but by designing funnels that work and measuring them every day.