AEO vs SEO: what's really changing for your brand

SEO isn't dead. It mutated.

Until yesterday SEO was a race for ranking. Today, queries aren't just typed — they're asked. ChatGPT, Perplexity, Gemini, Google AI Overviews answer directly.

AEO (Answer Engine Optimization) is the discipline of being the answer, not the first link.

The 3 layers of the game today

1. Traditional SEO — crawl, render, ranking. Still the base.
2. AEO — content structure, FAQ, schema, brand entity to be cited in AI answers.
3. GEO — Generative Engine Optimization: influencing how LLMs represent your brand.

What to do now

• Audit visibility on ChatGPT + Perplexity (prompt set)
• Structure FAQ + schema.org on key content
• Brand entity hardening: knowledge panel, Wikipedia/Wikidata, authoritative citations
• Measure share-of-voice in AI answers

Don't abandon SEO. Extend it.